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OUTSIDE MAGAZINE NAMES PEARL IZUMI
AS ONE OF AMERICA'S BEST PLACES TO WORK IN 2010

Colorado Company that celebrates its 60 Anniversary with Outside Award Outside Magazine

Louisville, CO - Pearl Izumi today was named to Outside magazine's (www.outsideonline.com) third annual "Best Places to Work" list. Pearl Izumi was ranked No. 33 out of 50 selected companies. The full list and related story will be published in the May issue of Outside magazine, available on newsstands April 13, 2010.

Outside's "Best Places to Work" list was compiled with the help of the Outdoor Industry Association (outdoorindustry.org) and Best Companies Group (bestcompaniesgroup.com). The year-long selection process began with an outreach effort that identified a wide range of non-profit and for-profit organizations with at least 15 employees working in the United States. Participating companies were then sent confidential employee-satisfaction surveys and employer-questionnaires to collect information about benefits, compensation, policies, job satisfaction, environmental initiatives, and community outreach programs. All of the results were analyzed by Best Companies Group experts, who selected the 50 companies that strive to enhance their employees' enjoyment of active endeavors, and environmental and social involvement.

Pearl Izumi is honored to be on this list with such an amazing group of companies. This is a representation of what great people and a great brand that we have.

"These 50 companies come from a vast array of industries but they're all following the same enlightened path," said Michael Roberts, Executive Editor of Outside. "They're successful businesses in a challenging economy precisely because they support a proper work-life balance. They know that benefits like on-site gyms and fitness classes, reimbursements for ski passes and sports racing fees, and support for community service efforts during work hours make their employees happier and thus more productive."

About Pearl Izumi
Pearl Izumi (www.pearlizumi.com) is a world leader in the manufacture of performance sports apparel and footwear for avid cycling and running enthusiasts. Based in Louisville, Colo., a suburb of Boulder, Pearl Izumi is a wholly owned subsidiary of Shimano American Corporation, located in Irvine, Calif.

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ABOUT OUTSIDE MAGAZINE

Outside is America's number-one active-lifestyle magazine, with more than two million readers a month. For 30 years, we've been dedicated to covering travel, sports, adventure, health and fitness, as well as the personalities, the environment, and the style and culture of the world Outside. Along with many other accolades, Outside is the only magazine ever to receive three consecutive National Magazine Awards for General Excellence. Please visit us at www.outsideonline.com.

ABOUT THE BEST COMPANIES GROUP

Best Companies Group works with national and local partners around the country to establish and manage "Best Places to Work," "Best Companies," and "Best Employers" programs on a national, statewide, and regional basis. Through its thorough workplace assessment, utilizing employer questionnaires and employee-satisfaction surveys, BCG identifies and recognizes companies who have been successful in creating and maintaining workplace excellence.

ABOUT THE OUTDOOR INDUSTRY ASSOCIATION

Founded in 1989, Outdoor Industry Association (OIA) is the premier trade association for companies in the active outdoor recreation business. OIA provides trade services for over 4000 manufacturers, distributors, suppliers, sales representatives and retailers in the outdoor industry. Outdoor Industry Association seeks to ensure healthy and diverse specialty retail and supply chain based on quality, innovation and service. To this end, OIA works diligently to raise the standards of the industry; increase participation in outdoor recreation to strengthen business markets; provide support services to improve member profitability; represent member interests in the legislative/regulatory process; promote professional training and education; support innovation; and offer cost-saving member benefits. Search for outdoor-industry jobs is at OIA's career center: www.outdoorindustry.org.


OUTSIDE MAGAZINE'S BEST COMPANIES OF 2010
1. Natural Habitat Adventures
2. New Belgium Brewing
3. Clif Bar & Company
4. Smith Optics
5. Amer Sports Winter & Outdoors Co.
6. Rally Software
7. Tabar, Inc.
8. LeBootCamp
9. Seventh Generation
10. Paradigm Group
11. Fitness Anywhere, Inc.
12. Osprey Packs, Inc.
13. USANA Health Sciences
14. The DREAM Program, Inc.
15. Carmichael Lynch
16. W.L. Gore & Associates, Inc.
17. Alaskan Brewing Co.
18. SmartWool
19. Eddie Bauer LLC
20. NatureBridge
21. Max Borges Agency
22. Nau
23. Chesapeake Energy Corporation
24. Redspin, Inc.
25. Wilderness Adventure At Eagles Landing
26. PMI (Pacific Market International)
27. River Design Group. Inc.
28. KEEN
29. Aspen Skiing Company
30. Patagonia
31. Timberland
32. LIVESTRONG
33. Pearl Izumi
34. Realeflow, LLC
35. Street Legal Industries, Inc.
36. Rutabaga
37. Horny Toad
38. Peaksware, LLC
39. Quality Bicycle Products
40. MINDBODY
41. Ruff Wear, Inc.
42. G5 Search Marketing
43. Great Harvest Bread Co.
44. NOLS
45. Adventure Life Journeys
46. OluKai Premium Footwear
47. Sambazon
48. Volcom, Inc.
49. Dominion Digital, Inc.
50. TriSports.com

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